Hyperice: Redefining the Approach to Recovery and Movement Enhancement
Gilad Jacobs, CIO
There have been several innovations on the various facets of athlete training specifically related to nutrition, training, and equipment. Today, the equally crucial aspect of rest and recovery is being fully recognized as essential to wellness and maximizing one’s potential. It’s a no brainer that the less recovered a person is, the more they are in pain. Because recovery repairs muscle tissue breakdown, and allows the body to adapt to training, those who optimize their recovery experience gains a competitive advantage. Some of the same technology that athletes are using is also extremely beneficial to patients rehabbing from injury, workers maintaining their bodies through strenuous jobs, and people seeking non-invasive solutions to pain management and wellness.
Enter Hyperice! Founded in 2010, this California based recovery and movement enhancement technology company strives to redefine the approach to rehab and recovery. Leveraging vibration, percussion, compression, and thermal technology, Hyperice’s recovery and mobility devices are used to relax and rejuvenate muscles, increase circulation, and enhance the range of motion and flexibility.
At its core, Hyperice’s Hypervolt—a handheld percussion device—helps to relieve muscle pain, stiffness, soreness, increase range of motion, and blood flow. Hypervolt’s percussion technology introduces a wave into the muscles, which allows the muscle fibers and layers of muscle tissues to expand the spaces between the layers. This helps to replenish oxygen faster to muscles, which aids in recovery. Hyperice’s vibration and percussion fitness offerings can thereby be used for preventative treatment, to accelerate injury recovery, and to enhance muscle and joint performance.
Bringing such devices to the market, Hyperice had gained a lot of interest from national-level athletes and players from the National Basketball Association (NBA) and National Football League (NFL). Hyperice observed that these players were also using compression-focused recovery devices by NormaTec.
Realizing the combined “revolutionary” power that these two companies can bring to the health and fitness industry led to the 2020 acquisition of NormaTec by Hyperice.
NormaTec’s dynamic compression massage uses biomimicry to increase circulation to specific parts of the body, speeding up recovery, and reducing pain and soreness.
The company uses a patented massage pattern that targets arms, legs, and hips through a device that uses air pressure to apply a scientifically backed range of pressures. The technology was originally developed with medical applications to help patients with lymphedema, non-healing wounds, venous ulcers, and other circulatory disorders. Gilad Jacobs, Chief Innovation Officer at Hyperice, says, “The combined technologies of NormaTec and Hyperice infuse the concept of not only improving blood flow circulation in the body but also enable it to perform and move effectively and efficiently in a pain-free way.”
Today, Hyperice is broadening the scope of their focus beyond athletes to reach individuals who can use its devices for rehab and wellness purposes. To this end, Hyperice recently launched the Hyperice Human Health Division, which, as Jacobs says, is focused on non-invasive wellness solutions for the workplace, active and retired military, and forward-looking health providers. The Human Health division highlights the preventive, wellness, and rehabilitation benefits these recovery products provide. “We want to use all of our technologies to become a onestop-shop for our customers’ wellbeing,” says Jacobs. Moreover, with the COVID-19 outbreak restricting outdoor activities and access to health facilities, the company’s devices help customers relieve body stiffness and muscle fatigue, at the comfort and safety of their homes.
Looking ahead, Hyperice is working on rolling out “wellness pods” that are intended for relaxation and rejuvenation, serving employees and athletes as a place to re-focus throughout the workday. These pods, along with supporting education for wellness can benefit any organization that values and prioritizes health and wellness for members, clients, or employees. From serving sports professionals to employees in workplace wellness programs, active and retired military patients at the VA, chiropractic and physical therapy patients, those seeking rehab via workers comp, and beyond, Hyperice is making a global impact on pain management and wellness. The company continually improves its products through customer feedback and liaisons with the world’s best clinicians and athletes. “It is all about engaging with our customers in a way that allows them to drive a big portion of our product development and product initiatives,” concludes Jacobs.
Description Founded in 2010, Hyperice is an Inc. 500 global recovery and movement enhancement technology company specializing in vibration, percussion, compression, and thermal technology. Hyperice's technology is used to accelerate recovery time, prevent injury, and enhance the body’s ability to move more efficiently. Hyperice has applied its technology and know-how into industries such as wellness and fitness, professional sports, healthcare, massage, and workplace wellness
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